MBA in Marketing Management – Career in Marketing & Business Communications!November 13, 2022
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Marketing is the primary component of business management and commerce.
Enterprises and organizations use marketing techniques to sell their products and services in a business-serviceable market.
Advertising campaigns, trade shows, public events, packaging, discount on products, and agreements with retailers and wholesalers to create awareness about a product are some of the commonly used marketing techniques.
A target market is a group of individuals, households, or organizations for which an organization design and implements a suitable marketing campaign.
The market generally falls into two broad categories, consumer and business markets.
A consumer market consists of individuals or households who purchase goods for private consumption and do not intend to resell those goods for a profit.
A business market consists of organizations or individuals who purchase goods for resale, for use in producing other goods or services, or for business operations.
Market segmentation is the division of a total market into different segments for the effective and efficient implementation of marketing strategies.
An Advertising agency, creative agency, or ad agency, is a business dedicated to creating, planning, and handling advertising, promotion, marketing, and sales for its clients.
An ad agency is generally independent of the clients, or it may be an internal department of an organization.
The clients of an advertising agency include businesses, corporations, and non-profit organizations.
The advertising platforms for marketing include television, radio, social media, mobile, email, web, and outdoor advertising.
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